AIDOODOO "chuckle" pastry packaging
Package Design
2021/12
Client：AIDOODOO
Design：JUE Team
A set of pastry packaging designs for young people which can decompress and emotional resonance
This is a set of pastry packaging designs, including butterfly puff pastry, mung bean cake, volcano cookie, and more. We found that today's Chinese young people have become more reticent in real life due to their addiction to the Internet. They become not good at expressing emotion anymore, such as gratitude, like, or apology to friends, colleagues, lovers, parents, etc., and often lack communication. It leads to many misunderstandings in daily life, and it looks like nobody has the intention to resolve such misunderstandings.
We hope that everyone can convey emotions through the way of sharing food, and these related words can be put on the packaging in an ingenious way for them to convey. We found that although Chinese young people are addicted to video sites, they will actively leave messages on the video sites, so we make the cake packaging look like a small TV(a few years ago, a video website in China developed a new way of leaving messages and commenting on videos—in the video playback area of the website, the user's comments on the video are scrolled to the left or stayed for a few seconds. The important element of the logo on this website is TV. Now in the network, the TV icon is usually used to represent the new way of commenting on an online video), and all the words we want to express are simulated the messages on the sites. The main visual image of each packaging anthropomorphizes the pastry inside, creating a character with rich expressions to express its own inner emotions.
This set of designs is inspired by a way to communicate with young people in the modern virtual networks and designs a brand-new packaging based on modern network society, which can express the emotions and attention of modern young people.
